In this blog my fellow writer Ms. Rutuja will discuss about social media channels, and its importance in digital marketing field. Social media is one of the most powerful tools to promote your brand or business. There are plenty of social media channels, some of them are Facebook, Twitter, LinkedIn, G+, Instagram, etc.
Some Social Media Channels Which Are Used To Improve Business
It is the most famous Social Media platform, with 1.5 billion active daily users. With the help of Facebook, you can reach maximum people with lesser time in a meaningful way.
There are 2.55 million monthly active users with daily engagements. It’s a perfect way to promote our business and to grow up to next level. Twitter is mostly useful for the post and interacts with messages known as “tweets”. Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled for all languages except Japanese, Korean, and Chinese.
Instagram is photo, video sharing social media network,it is created by kelvin systrom. This app allows the user to upload photo and video to the service, which can be edited with various filters.
It is professional social media channel. Here we can reach to customer through the B2B marketing rather than b2c marketing. Many business person use LinkedIn to reach perfect audience.
You tube which allows you to share updates, videos (linked directly to your Google account) and other side we can say that. YouTube is most engaging platform for videos share than text content and they also aid your search rank in Google
Want to increase brand awareness through the social media channel, here are the few step that I will tell you. How to increase brand awareness in smart way and strategy?
(1) Find your audience:
Targeting perfect audience is the main step of the marketing. Without targeting perfect audience, we cannot reach to the business goal. So, select Social Media Channels in such a way that you find your target audience. You can do it by searching relevant conversation about your product or industry.
(2) Use visuals: –
Usage of effective content will impact on your brand. Your content must and should be catchy and attractive. Use appropriate images accounting to your brand. Because this not only increases your brand awareness but also it will boost social shares.
(3) Create conversations: –
To create appropriate conversion, Social media is best. According to our point of view, social media is a two way communication, here you will get more attention instead, talk and listen. Promote your content in such way that its entertaining and native to each platform.
(4) Measure your effort: –
By using the tracking tools we can measure or analysis about your brand. Whether it’s going good or not. There are many tracking tool available in the market like Google analytics, to measure your social media activity. Use insights you will get and understand what is working so that you can optimize your effort and build a stronger brand with social media.
(5) Build Authority: –
To build better Brand Awareness with the attractive content, your content or post must and should also have something original that adds to your business credibility.
Always remember, every single step that you take to increase brand awareness with social media will impact the overall growth of your business.
The blog content accredited to our new writer, Rutuja Salway,
Thanks Rutuja for the valuable information you shared. We are looking forward to read more blogs from you.