In this blog: You’ll find an answer to the question ‘How to Rank your Website in 2018?’. We’ll also discuss the few SEO techniques that work against today’s strict Google Algorithm.
There’s a list of SEO techniques, both ‘On-page’ & ‘Off page’ that we usually discuss but with the change of technology, these techniques need to be modified. In today’s time, SEO practitioners are well aware that the standard approach to the rank a website is not enough.
Seems like it was yesterday when the stuffing of keywords was more important than anything.
Today we all know the SEO is not about only the keywords.
Then what exactly is needed to rank a website? What can we do apart from the Standard SEO?
Before jumping to the answer let’s take a dig in what Google has done in last 1 or 1½ years.
Just like the movie Memento, let’s go in reverse…
- Google has launched Algorithm Mobile First Index which is still in process.
- Keyword stuffed sites are very far from ranking high.
- Broad Core Algorithm and Google Fred shuffled the ranking pretty much.
- The simplified view of sites is enabled on Android Phones.
- AMP project got announced.
- Bulk Submissions & paid links Bye Bye… Sob!!!
Here are the SEO Techniques Which Should be Followed to Rank the Website
1. Publish blogs as ‘SEO Techniques’:
With every new blog, we have a new keyword to rank. Since Google encourages ‘Blogs’ more than any other pages, we can split our effort of SEO into blogs and generate more traffic. Like I did for Seruds India.
There was a substantial increase in traffic around 20-30%. The growth in the blog’s traffic is shown below. A live example of how blogs can help in SEO is right here:
You can see the analytics is showing a highly upward trend. It’s just one blog that got 2616 page views. Few of such blogs are performing amazingly and contributing massively to the traffic. Click here to read the blog.
2. Mobile Optimisation is most important for SEO:
We have been hearing about the importance of mobile usability of the website for SEO but we didn’t really predicted the true potential of it. After Google rolling on Mobile first index and AMP, there’s an absolute necessity of not only a mobile-friendly site but a mobile optimized one.
As more than 60% of the searches are made on a mobile, so why not optimize the website for mobile usability and boost it’s ranking in Google.
3. Https is an important factor of Ranking:
Websites with ‘Https’ are more likely to rank high because the sites are speedily loaded. Also, Google made some changes back in 2014, and industry experts believe that the ‘Https’ is also a ranking factor.
Major browsers like Chrome and Mozilla labels clearly ‘not secure’ for sites with only ‘http’ like shown below:
4. Smart Usage of Keywords:
The concept of smart keywords is bit confusing but really effective. To understand, just read this content:
“The SEO techniques that actually work to rank a website in 2018 are the content usage and the quality links. These are the most effective SEO techniques which can help you rank a website in 2018”.
The usage of keywords in this manner is really an old phenomenon. Just to increase the keyword density repeating the specific same word, more than 3-4 times is an outdated SEO method.
Try to use a similar phrase or alternate words to make content more user-friendly.
However, I’ll plan a blog explaining the smart usage of keywords for SEO in detail. 😉
5. Guest Blogging:
It takes a lot of effort to practice‘ Guest blogging’ as an SEO technique. Since there is a universal rule of not promoting yourself, no more than 1 backlink is allowed (that too in author profile).
As the saying goes, the real marketing shouldn’t sound like marketing, the guest blogging is an apt example of it. The most tricky SEO technique that helps to drive a huge traffic.
6. Link Building Techniques still alive:
The number of links pointing towards your website is still one of the important parameter to sustain the ranking of a website. The only difference is we acquire it in a genuine way. Blog commenting, Forum posting etc are really ineffective. But there are still many ways to acquire links. Read Link Building Techniques That Work in 2018.
If I could wrap the entire blog into a sentence, I can say that, in order to rank a website in today’s time, there is absolute need of content writing skills. Without which the SEO in today’s time is incomplete.
Please share your views in the comment section but don’t share links please, it’s an outdated SEO technique.