Digital Marketing is all about paving ways for new techniques, adding new approach and sometimes presenting the old wine in a new bottle.
You may have used Medium for Digital marketing by submitting your content (with your links in it) as a part of SEO.
The honest potential of which is beyond your expectations.
Let’s first talk about the growth that medium has seen in last 1 year.
In the year 2016, the medium has an approximate visitors/user base of 65-70 k users which has risen up to 14.8 million.
Don’t believe us? Just log in (or sign up) to Medium.com > go to profile section where you can find 1 default following that is medium staff, having 14.8 million followers as of now.
Then the users will definitely be more than that.
Neil Patel in his recent blog post has mentioned about How Buffer has managed to drive an enormous amount of visitors on their website.
All they did is publishing the old vintage content on the medium again.
Don’t worry Google won’t penalize for duplicate content published on Medium.
It was published clearly on the medium that primary source of the data is automatically added as a canonical tag to the republished content on medium.
So, your website is always the authoritative source for the data and hence there’s no question of duplication of content.
But will it Help to get Instant Traffic? Obviously NO.
Organic approach never gives instant results and more over the Content marketing is always a long-term commitment.
Keep publishing the content for the readers who hungry for fresh articles and blogs and you can see a gradual increase in your website traffic.
The Genuine Reasons Why Medium for Digital Marketing is Important:
- A high PR site having multiple links to your site.
- Readers having trust in you, as you provide fresh content.
- Medium’s strong user base (which is still increasing) paves the way for opportunities for content marketing
- Google noticing your content having quality (as the medium will canonicalize all the content to your domain in the back end by default)
But spamming never worked and it will never will. So, keep an eye that you don’t show desperateness by making keyword based submissions which may harm your domain.
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