How to increase Facebook Organic Reach? By sharing in groups ??? Nope, that only increases the reach to the blind audience but doesn’t connect to your potential customers.
Also, we have observed a substantial decrease in Facebook organic reach due to the updated Algorithms. Your Facebook page might have 5000 likes/ followers, but the post reach we earlier saw was around 800- 1000, but now the graph is down to mere 50- 100, real-time recorded.
So, How can we increase these stats ??? Digital Marketers are blaming Facebook for decreased reach but little did we know that the solution is also paved by Facebook.
When Facebook updated the Algorithms, they also updated the ‘Insights’ section for us to manage the Facebook page in a better way. These insights, if monitored properly, can be utilized to improve the organic reach on Facebook.
Such metrics from Insights along with a few other techniques are mentioned in below Infographic
Tips to Increase Organic Reach on Facebook [Infographic]
How to Increase Facebook Organic Reach?- Explanation
1. Publish Attractive Content:
A page may get likes based on their brand or reputation but the ‘reach’ among the people is something which can get increased only if the Facebook page is having something to offer their followers, regularly.
The content can be an image, video, or just a website link… But having something engaging to the audience can increase the influence of the page on Facebook.
However, it’s advised to publish more video content as it is proven that video content generates more user engagement and increase reach.
2. Know When Fans are Online and Publish on Right Time:
Facebook insights show us the option of seeing at what time of the day the majority of the page followers (or fans) are online.
This is one of the strongest metrics which can help us decide when to post on the Facebook page to increase the reach as much as possible.
This option can be found here: Facebook Page > Insights > Posts
In this example, we can get an idea that it’s more effective to post around 9 pm to increase the reach. As 99% of the page audience is from India, as per IST, they aren’t much active at 3 am. Hence there shouldn’t be any posting done at this time.
3. Add pages to Watch and Compare:
We can add competitors’ pages to watch. With this, we can compare marketing efforts, kind of posts, etc. This metric from Facebook insights doesn’t deal with an increase in the organic reach but definitely fruitful, if followed. Anyways keep an eye on competitors are always recommended.
We did same and there was a bit increase in our organic reach on Facebook (not much). The option is easily available in insights
4. Go Live On Facebook to Increase Organic Reach:
Whenever you stream Live on Facebook, the notification is sent to all page followers. Hence, you can reach to all the page likers by going live. The best part is even if a user comes online later, a notification is left as ‘This page was live’, and thus it helps us in increasing Facebook organic reach tremendously.
5. Add Stories to Facebook Page, though it disappears the Impact lasts:
People are tech savvy. They always need something new. Every new option attracts user a lot. Such a thing is the ‘story’.
Now let’s take a dive into Facebook’s strategy about the disappearing ‘Stories’:
- Facebook acquired Instagram and launched the disappearing posts option called ‘Story’.
- Facebook bought WhatsApp, and the story option was launched on it
- Facebook enabled Story option on Messenger (& Mobile App)
Experts predicted the usage of ‘Story’ Option will be the most preferred one and now it is changing the face of Social Media Marketing. Hence, to increase reach on Facebook, this can be used effectively.
Related Links: Learn Social Media Marketing within 1 week
6. Share in Groups But Don’t Spam:
Let me be a bit contradicting to my own statement and say, sharing in groups can increase reach but only a few relevant sharing is recommended. The oldest way to increase Facebook Organic reach is still alive.
Try to be more informative while sharing rather than being so promotional. As it is truly said, ‘The real Marketing doesn’t sound like one’.
One thing is clear that increasing the reach on Facebook doesn’t mean the number of Stats for each post. It’s just the number of times, we approach different users on Facebook, in diverse ways.
Be active on your page, keep sharing interesting content at right time… You can observe an increase in reach… You can also share this article, for now, I guess it was interesting.
What do you feel? Please comment below.