It’s been a while AMP (Accelerated Mobile Pages) has been launched. It was assumed that Google who is providing it for free had some long-term plans or I can say ‘a few tricks up his sleeve’. Just the way it launched Android for free and today we all know why.
Let’s start with the brief introduction of AMP: Accelerated Mobile Pages (which actually doesn’t need but let’s just go with the flow).
What is AMP: Accelerated Mobile Pages?
AMP is a platform that helps us to publish websites that performs even better on smartphones, both speed and responsiveness.
It’s google initiative and purely an open source. It works on a standard framework of CSS which is imposed on any site to follow. Once the AMP is alloted, the article is then reviewed and ranked higher in the smartphone results.
Importance of AMP: Accelerated Mobile Pages
As mentioned in the second line, Google always have a vision so long that we can hardly predict anything. Remember Google’s new update ‘Mobile First Index’ which was likely to get released in early 2018, has announced the release of the much-awaited update. Can you notice a pattern? AMP was authorized by Google and launched in Feb 2017 and then the most important algorithm, ‘‘Mobile first Index’ was announced (which can’t be just a coincidence). Also, it has been confirmed by Google themselves that websites having AMP can just sit back and relax. This update is not for them. Smart move, isn’t it?
Another major importance of AMP is the Google cards.
For this, all the readers have to follow this Small activity.
Open Smartphone, click on Google App, Check out the list of cards generated by Google (even I did the same and the screenshots are here below. This is what I have found). C’mon do it.
All the suggested cards are of websites who enabled ‘AMP’.
Can we conclude the fact that Google is encouraging the sites who have ‘AMP’ in every possible manner? Say it as ranking the websites (shown below) , or providing the curated content, we have ‘AMP’ all over.
Well, having AMP enabled is actually beneficial. Since it is free of cost, why not have it in our website. The procedure of Obtaining AMP: Accelerated Mobile Pages are not a complicated task and most important an effective SEO technique. Learn Advanced SEO techniques.
Here’s how to Obtain AMP: Accelerated Mobile Pages
As per AMP official Site,
- Design and Layout
A proper of AMP documentation have to be followed, read support article.
AMP Installation For WordPress:
Sit back and relax, a simple plugin can do the job for you. Install it, enable it. Submit your site for indexing (with fingers crossed) and that’s it. You can see the AMP pages enabled for your website. If you are facing issues with the installation of AMP in WordPress, visit this support page right away.
But, there’s one major issue is our tricks of SEO doesn’t work with it. There has been people complaining about the functionality of AMP. Some raised issue of websites that were already mobile friendly but was downranked and replaced with AMP enabled sites. They claimed, “Check mobile friendliness not just the small symbol of thunder (icon for AMP)”.
If we continue with this the debate is never ending. Well, the only thing I can say is the technology is ever changing. Let’s be adaptive to change.
Have something to say, I am listening. Let’s talk in comment section.