This blog is exclusively for the newbies in Digital Marketing field who are asked to prepare a Digital Marketing strategy at a basic level.
It doesn’t include much of stats and details but it has the step by step procedure required to prepare a Digital Marketing Strategy.
So, you know SEO, Social Media, Adwords, Content Marketing, etc., I believe you are good in it. But preparing a Strategy is bit different.
Let us define the word, ‘Digital Marketing Strategy’.
It means the application of all the techniques that are involved in Digital Marketing in the most efficient way and how these techniques are different for a specific business, based on industry and requirement.
The strategy defines the basic groundwork for the Digital Marketing that is required for a website or business to grow.
To be honest there is no specific format for it but there are basic common aspects that are jotted down in this blog.
Prepare Digital Marketing Strategy
Everything Starts with Competitive Analysis:
It is the backbone of all the Digital Marketing work that is to be laid off. The word ‘competitive analysis’ means what kind of internet presence they have, what kind of keywords they are focusing on and their ranking in search engines, what kind of social media channels they are using, etc. This kind of competitive research will help you understand what approach will work for you and also stands strong against competitors.
Selection of Final Keywords and SEO Activities:
The selection of final keywords is required to be done before moving any further. These keywords are selected usually on the basis of the competitor’s research and search volume (of keyword planner). The SEO on page activities are quite same for all the businesses but the off page SEO or more specifically Link Building techniques are different.
For example, the local business needs more link submissions on Classifieds and E-commerce needs more on Pinterest.
Social Media Channels (selection):
Social Media plays an effective role in planning a Digital Marketing Strategy. Of course, entity of business is created on all social media channels but which social media channel we shall be aggressive more is planned as per business needs.
What Ad campaigns you recommend?:
Plan PPC ads and specify in the Strategy mentioning which ad campaign is to be used to grow instantly and define roughly their audience details like age, location etc and mention what results these ads generate.
Tools: Search Monitor (paid)
This was all about the preparation of Digital Marketing Strategy. For queries and suggestions feel free to comment below and we promise to reply at the earliest.
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